Reb­log via Chris Trot­tier

Meta is now using AI-gene­ra­ted pro­files to dri­ve up “enga­ge­ment” on Face­book and Insta­gram.

Now why would they do this?

Well, for one thing, orga­nic enga­ge­ment on both tho­se plat­forms is dead—and it’s been dead for awhile. And now they’re stuck in a loop whe­re influen­cers aren’t tal­king to people—they’re tal­king to algo­rith­ms.

So what about the 98% of users who aren’t influen­cers? Well, most of their con­tent gets stuck in a void with no enga­ge­ment. And this dri­ves down satis­fac­tion. Why post your break­fast to Insta­gram if no one sees it?

The­r­e­fo­re, Meta needs to build the illu­si­on of enga­ge­ment to satia­te that need for con­nec­tion. And Zucker­berg assu­mes most peo­p­le will be satis­fied with bot inter­ac­tion.

But what I suspect is that this will lead to a dimi­nish­ment of trust on tho­se plat­forms.

https://www.rollingstone.com/culture/culture-news/meta-ai-users-facebook-instagram-1235221430/