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  • At F8, Zucker­berg Explains Facebook’s Shift Toward Pri­va­cy | WIRED “Facebook’s busi­ness depends on adver­tis­ers tar­get­ing bil­lions of peo­ple based on the deeply per­son­al details that Face­book has col­lect­ed on them. As the company’s recent earn­ings report showed, that busi­ness is only grow­ing. The ques­tion under­ly­ing Zuckerberg’s pri­va­cy push is whether Facebook’s “major shifts” will ever amount to much more than a fresh coat of paint on a build­ing with rot in its foundation.”

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